Paisanos NGO hackathon Winner
Vueltito
Round-up donations for NGOs.
Problem
NGOs survive on one-time donations. Every campaign costs money to run and brings in donors who give once and disappear. The math doesn't work for small organizations. They need repeat giving without spending on acquisition every month.
Solution
We talked to NGOs and donors before writing code. Donors told us they'd give small amounts regularly if it was easy. So we designed a round-up flow: you buy something for $4.50, Vueltito rounds it up to $5, and the $0.50 goes to an NGO you chose. No campaign, no pressure, just spare change that adds up.
How
Customer discovery interviews with NGOs and donors. Ecommerce plugin concept. Donation UX designed for repeat giving without friction.
Outcome
Won the Paisanos NGO hackathon. The concept resonated because we started with the problem, not the tech.